79. Brett Bauer - Sagamore Spirit
Brett Bauer - Sagamore Spirit
Brett Bauer of Sagamore Spirit returns to chat about how whiskey brands must remain positive through the pandemic, and how smaller distillery’s should adjust marketing plans, day-by-day, through this ever-changing environment. The digital space is one arena to engage with consumers, but the pandemic-produced-at-home-bar will eventually shift back to the on-premise., and craft brands have to be there with their story, juice to greet them back to the barstool.