Welcome to Key In The Lake
Sagamore Spirit is back on the show. Brett Bauer dropped by with Chad Albertson to talk about Ryeday The 13th and the growth of Maryland rye whiskey. Chad gives a full breakdown of the congruent growth of Sagamore Spirit based on their innovative methods of marketing, sales and experimentation at the distillery. Ryeday The 13th is Sagamore’s novel activation across their markets to celebrate the anniversary of the distillery and Maryland rye whiskey with a cheeky pun (that we love). Catch the next Ryeday The 13th in December.
Jake sits down for a solo recording to reflect on National Bourbon Heritage Month and World Suicide Prevention Month. Both Bourbon and Suicide Prevention play dominate roles in Jake’s development as an adult, husband and whiskey enthusiast. He discusses the beloved positives of Bourbon (and whiskey) but also the negatives that can dominate, denigrate the mind and body—if not used properly.
It is National Suicide Prevention Day, so please reach out to anyone whom may be in need, and more imprtotantly, if you are in need, REACH OUT. As the unbelievable folks at Hope For The Day say, “It’s OK Not To Be OK.”
Jake and Wilson are joined by their beloved co-host Matt Brown of Blaum Bros. Distilling. This week Matt gets sober; Andrew Luck’s retirement inspires a conversation, drawing the parallels between personal health in sports and the whiskey industry; Wilson paints the fine strokes of the job of a brand ambassador; and Jake gets Eternal Sunshine(d) of the Spotless Mind by Matt.