Welcome to Key In The Lake
An East Meets West conversation, translated through our love of whiskey. Ken Matsuyama proprietor of famed Tokyo whiskey bar Ken’s Bar and Kojin Tashiro of Mugen Spirit share their love of spreading bourbon across the world. Kojin explains how his unique background of immigrating from Japan to America’s Bourbon Capital has created his opportunity to bridge bourbon in America and Japan. Ken stands on the other side of said bridge by visiting America, developing a great friendship with Kojin and bringing his bourbon experiences back to Japan.
Kevin, the founder of The Beautiful and The Damned, shares his adventurous decision to start a whiskey brand in 2023. He patiently approached building an American whiskey brand with quality of construction with sourced whiskey from MGP and steadily expanding in various markets across the country. We also discuss the economics of whiskey and the confidence and the intelligence it takes to construct a brand in the current climate of the industry.
Kevin, founder of The Beautiful and The Damned, returns. Kevin provides his industry insights on the financial side of whiskey; the price drop in barrels, the rising amount of inventory in the US, the growing number of US distilleries, etc. These are the factors that equate to the drop in whiskey sales and the plethora of unsold cases we have sitting in the millions waiting to be sold, purchased and consumed.
An East Meets West conversation, translated through our love of whiskey. Ken Matsuyama proprietor of famed Tokyo whiskey bar Ken’s Bar and Kojin Tashiro of Mugen Spirit share their love of spreading bourbon across the world. Kojin explains how his unique background of immigrating from Japan to America’s Bourbon Capital has created his opportunity to bridge bourbon in America and Japan. Ken stands on the other side of said bridge by visiting America, developing a great friendship with Kojin and bringing his bourbon experiences back to Japan.
Kevin, the founder of The Beautiful and The Damned, shares his adventurous decision to start a whiskey brand in 2023. He patiently approached building an American whiskey brand with quality of construction with sourced whiskey from MGP and steadily expanding in various markets across the country. We also discuss the economics of whiskey and the confidence and the intelligence it takes to construct a brand in the current climate of the industry.
Kevin, founder of The Beautiful and The Damned, returns. Kevin provides his industry insights on the financial side of whiskey; the price drop in barrels, the rising amount of inventory in the US, the growing number of US distilleries, etc. These are the factors that equate to the drop in whiskey sales and the plethora of unsold cases we have sitting in the millions waiting to be sold, purchased and consumed.