237. Building A Brand In America

My boss and Starward Whisky Founder David Vitale is back. Dave is moving back to Australia after building Starward in America during the past five years. We talk about the successful strategies of launching our whisky in The States, along with the struggles of building a relatively unknown brand, and the our future projections of our whisky—whisk(e)y, in general—in America.

Read More
jake hukeeComment
236. Callum is Leaving The Show

Callum is embarking on a new journey in New York, subsequently, a friend I love like a brother is leaving the podcast. Callum was a catalyst to continuing the podcast during covid and in low moments of my personal life when I questioned quitting the show. He inspired me to continue by bringing great guests, enthusiastic conversation and most importantly, love.

Read More
jake hukeeComment
235. Bourbon Heritage

Callum and I share our perspectives of the current state of the Bourbon industry. We discuss the future of exportation and how the next generations of drinkers will appreciate America’s Native Spirit.

Read More
jake hukeeComment
234. Industry Roundtable

We’re back at Warehouse Liquors with Zak Rye, Eric Rosentreter and Chris Blatner. We continue our conversation on, “Are Single Barrels Dead?” Then we head into a variety of conversations: including; how to separate pure capitalism from creating a culture as a whiskey brand/retailer; the consequences when brands are purchased and their relationships with accounts, but also how more innovation comes with new money. Then we discuss the categories of consumers and how to build the perfect whiskey event.

Read More
jake hukeeComment
232. Buzzard's Roost

Buzzard’s Roost Founder and Master Blender Jason Brauner, along with Sales Manager Omar Elayan join the show to share the brand story of their whiskey. Jason also shares stories of opening Bourbon Bistro, 18 years ago, while being one of the first single barrel customers for many distilleries in Kentucky. He also shares Buzzard’s Roost intricate method of back engineering the barrel-aging process to produce this innovative whiskeys.

Read More
jake hukeeComment
231. Industry Roundtable

Live from Warehouse Liquors in Chicago, IL, I’m joined by Callum, Eric Rosentreter and Zak Rye for a in-depth industry discussion on whiskey. We discuss the etiquette of whisky tastings; along with customer etiquette in retail stores and how to build a relationship with retailers. Eric and Zak also throw-in their two cents on how to get yourself banned from a bar/retail shop. We also ponder about building small whisky brands and the potential loss of value of single barrels.

Read More
jake hukeeComment
230. Matt Brown Returns

Our precious Matt Brown of Dancing Goat Distillery returns to the show. We discuss the over saturation of whiskey brands and the effects that has on the consumer; along with an in-depth conversation on distributor relations with whiskey brands. We also taste through some new whiskeys from DG and shares some laughs.

Read More
jake hukeeComment
229. Happy 4th of July

I share a story… When my grandfather was laid to rest, and the first conversation my family and I had about him was his service. My uncles, my cousins and I passed around a bottle of Woodford Reserve, and as the bottle emptied, our hearts were grew more full from the pervasive memories of our hero.

Read More
jake hukeeComment
228. Pinhook Single Barrel Pick

Chris Blatner and I select our second Pinhook Bourbon Single Barrel. This year’s Vertical Series hails from the Kentucky distillery’s eight-year-old stock of MGP barrels that the owners purchased years ago to begin their company. This year, Chris and I are selecting the barrel for Malloy’s Finest, and owner Steve Malloy sits down with us in his swanky office to taste through the three samples that Pinhook provided for us.

Read More
jake hukeeComment
227. National Bourbon Day

Jake is joined by old friends Chris Blatner and Wilson Torres to celebrate National Bourbon Day. The guys discuss the ever-changing notion of how Bourbon is legally defined, yet evolving new subcategories of the Native Spirit. They sip on a Leopold Bros. Bourbon single barrel, a couple new Bardstown releases and the newest hot item from Penelope.

Read More
jake hukeeComment
226. World Whisky Day | Part 2

Live from Delilah’s we celebrated World Whisky Day with our good friends from six distilleries from across the world. On Part 2, we get started with Eric Rosentreter of Old Elk, then we flip the script and Chris and Matt interview me about Starward Whisky (00:36:40). And to bring the house down, our spirit sherpa Nick Brady Maas of Dancing Goat closes the show (01:03:10). Listen to the personal stories of these distillery representatives and the history of their distilleries.

Read More
jake hukeeComment
225. World Whisky Day | Part 1

Live from Delilah’s we celebrated World Whisky Day with our good friends from six distilleries from across the world. On Part 1, we chat with Mark Boyle of Pernod-Ricard about Red Breast 12 (06:25:00), followed by Lukas Vlasnik of Woody Creek (25:33:00) and with Joe Luna of Judson & Moore (01:18:58). Listen to the personal stories of these distillery representatives and the history of their distilleries.

Read More
jake hukeeComment
223. Greg Metze | Old Elk Distillery

Master Distiller Greg Metze joins the show to share the professional and life lessons he’s learned during four decades in the whiskey industry. Before leaving a 38-year career at Seagrams and MGP, Greg crafted custom mash bills for Old Elk. The creative freedom of working with new grain-builds inspired him to leave his legacy in Indiana of distilling 65% bourbons and 85% of ryes in the market, and blaze a new path with Old Elk by using his knowledge and passion for creating the highest quality spirits.

Read More
jake hukeeComment
222. Woodinville Whiskey | Alex Brick

Alex Brick, Woodinville Whiskey Ambassador joins the show to talk us through the history of the Washington state distillery, and his career in the spirits industry. We sip four delightful expressions that Woodinville has to offer, including a 2022 Harvest Release Port Finished Straight Rye. Alex shares stories of Dave Pickerell, the distillery’s focus on wine-finished whiskeys and we even talk the wonders of Iceland.

Read More
jake hukeeComment
221. Starward Whisky - David Vitale

Four years ago I met a man from Australia with ambition to build his whisky brand in the United States. He held an irrational belief that was nearly contagious. In 2009, Starward founder David Vitale built a single malt distillery in Melbourne—when whisky distilling barely existed in Australia. in just 15 years, he went from hand-selling his whisky on folding tables in corporate offices to Distillery of the Year in 2022. Hear the full Starward journey from the founder’s perspective.

Read More
jake hukeeComment
220. Bourbon Trail Recap

I recap my recent visit to the Bourbon Trail to select a handful of single barrels for Malloy’s Finest, and how wonderful/individual the whiskey industry truly is. We visited Maker’s Mark, Bardstown Bourbon Co., Preservation Distillery, Starlight Distillery and the Bardstown Collection Launch.

Read More
jake hukeeComment
219. Warehouse Liquors - Zak Rye

Zak Rye of Warehouse Liquors (Chicago) shares the history of the iconic spirits purveyor, and how they’ve earned the trust of invested whiskey customers from across the country. Zak is a storyteller, a host and a retailer who’s spent time as a coffee roaster, an ambassador for the famed Compass Box, and now, leads the renovation and transformation of their upstairs space into an event/tasting room/social club.

Read More
jake hukeeComment
218. Lustau - Steven Dragun

Good friend and Lustau National Brand Ambassador, Steven Dragun tastes us through five sherry wines from the Bodegas Lustau. Steven also explains a detailed history of the company and the complex organization of aging sherry in a solera system. We also discuss the versatility of their wines in cocktails. Sit back, grab a sherry from your local independent retailer and sip some sherry along with us.

Read More
jake hukee Comments